The landing page starts with an image of the mirror and text to entice the user to learn more about the product. The “Why” section displays more specific information about the mirror that can be unveiled by hovering over the floating circle images when viewing on a desktop, which flash like a fashion show runway to attract the attention of the viewer. After that, users can learn about the extra qualities about the mirror that make it stand out from the crowd such as free shipping and a lifetime warranty. In the shop section, the products are displayed for users to start their shopping needs immediately. Lastly, the Instagram section displays the most recent social media posts the brand has launched, and they are linked to the Instagram page where a user can easily follow the account.
To advertise the new female-focused vanity mirrors on other websites, with the intent of gaining new customers who may not have heard of Glammy and therefore weren’t currently visiting our site, I created a set of Google Display ads that would appeal to our female target demographic. I designed these Google Display Ads to fit 13 different advertisement spec sizes optimized for mobile, desktop, and tablet, utilizing images of the mirror with a rose gold color scheme. Using different slides, I created a GIF that displayed all the information regarding the new brand in a flashing manner that mimicked a fashion runway.