The Client Las Trampas is a non-profit organization that supports adults with developmental disabilities to discover their capabilities and to lead full lives in their home, workplace, and community. Las Trampas provides day program educational and vocational services, residential services, supported and independent living services throughout California, helping those living with disabilities with skill training, finding jobs, and housing.
The main challenge for Las Trampas was that their website was outdated and reflecting poorly on the credibility of their non-profit work, leading to very few donations. There are many non-profits for those with disabilities, and Las Trampas needed a way to stand out to the donors who were comparing them and deciding which organization to donate to.
They needed a revamped website to help people easily learn about their charitable work and convince them to donate. Their layout of their previous website was confusing, the information was hard to find, and their branding looked outdated, causing confusion for potential donors.
To kick-off the Las Trampas website redesign, I evaluated their available assets and website, taking note of what worked well and what needed improvements to attract donations. Las Trampas provided a wireframe concept of how they wanted the home page design to look and which items needed to be included. With this wireframe concept, I was able to get started building a design that would reflect their needs.
I presented my drafts to their developer and leadership team, and we worked together with multiple rounds of feedback until we had a design everyone wanted to move forward with. A few of the items I put together included layouts, color branding, button designs, and graphics. Once the Las Trampas board signed off on the final design, I reviewed and handed off the Figma file with their lead developer.
Outcome The redesigned Las Trampas website has been optimized to meet the different needs of the caretakers, disabled, and donors, with improvements made to both the aesthetics and functionality. The new website design allows users to quickly navigate via clear CTA buttons, improved text hierarchy, and updated branding while resolving the current frustrations of the Las Trampas board members and users.
Role UI Designer
The new version of the website is focused around the pillars of organization and simplicity, given the nature of their clientele and the limited time a donor has to spend reviewing the content.