The Client Meagan McCall, a wine and coffee connoisseur, recently started a new podcast and video series centered around her experiences and knowledge tasting coffee and wine, The Cup & The Cork.
The Challenge Meagan wanted an appealing way to share her videos and podcasts with her A21+ female-skewed demographic. She needed a user-friendly app design that housed both podcasts and videos broken out by beverage, coffee vs wine, to help her users find the right content for their interests. She wanted to build her community with an app that was more tailored to her target demo, rather than only having her podcasts and videos available on standard podcast, video, and social platforms.
Outcome I collaborated with Meagan to design an aesthetically appealing app with a strong brand identity that fit her podcast and video needs. From the pantone color associations to coffee and wine icons, we built an app that would help bring tasting and beverage education to life from an online platform. I categorized her content in 4 easily digestible buckets: wine videos, wine podcasts, coffee videos, and coffee podcasts. I also generated a profile quiz to discover the preferences of her users to inform further content. I designed a player within the app that would allow the listener to easily navigate within each piece of content, switch videos to full screen mode, share across social platforms, cast to other nearby devices, and save to their favorites list.
Role UI/UX Designer