The Client USA Dodgeball is an organization that promotes and develops the sport of dodgeball across the United States; they host tournaments across the country and organize the national team representing the United States in the World Dodgeball Federation to play against teams from around the world. USA Dodgeball aims to unite the nation under a governing body that gives a voice to many individual dodgeball organizations who share the goal of developing and promoting the sport of dodgeball.
The Challenge The website was difficult to navigate and confusing for players looking for direction on how to register for tournaments and find information on rules and regulations related to dodgeball. Due to the disorganized user interface of the previous website, member use and satisfaction was low. USA Dodgeball needed a redesign of their website to better support the player community with information about USA Dodgeball, including their Premier Tour, Team USA, and individual dodgeball organizations.
To start the website redesign, I evaluated the website and noted what worked well and what needed improvements. After compiling my list of website optimizations, I pitched the ideas to current USA Dodgeball players for more insights. Through this process, I learned more about their current frustrations with the existing website, as well as what they would need to see in a new version to convince them to visit the site regularly.
After conducting research in the dodgeball community, I generated a user flow chart based on the average player’s needs, and from there I sketched multiple wireframe options for the design of the website. I then utilized Adobe XD to generate mock-ups of the different pages within the website to create working prototypes for both the desktop and mobile versions.
Once the designs were completed and approved, I then developed the website using Webflow. Utilizing the CMS and easy editing functionality, the website can be easily updated by the client themselves.
Outcome The redesigned USA Dodgeball website has been optimized to meet the needs of the players, with improvements made to the aesthetics and functionality. With the addition of the new Premier Tour section, players of those tournaments now have a reason to visit the website regularly so they can stay up to date on tournament updates. The new website design allows players to quickly navigate via clear CTA buttons, improved text hierarchy, and better imagery that pops off the page, while resolving the current frustrations of USA Dodgeball members.
Role UI/UX Designer, Developer